About Greencross Ltd
Greencross Ltd. is Australasia’s largest integrated consumer facing pet care company with over 250 veterinary clinics, pet specialty retail stores and vet related entities in Australia and New Zealand.
“Our purpose is to share our love and passion for animals through the pursuit of veterinary and pet care excellence”
Greencross Vets is Australia’s largest Veterinary and provides pet owners access to a network of well-equipped Veterinary Practices run by Veterinary Teams that offer exceptional client and patient care.
Greencross' objectives include:
- Providing clients' pets with the highest standard of Veterinary care and disease prevention,
- Delivering clients the best possible Veterinary service and advice consistently across all practices, and
- Providing staff with the best possible professional support and working environment.
Greencross operates in the Veterinary services industry, primarily for companion animals. Veterinary services form part of a wider pet care industry, which also consists of pet retails, pet and vet wholesaling, laboratories and boarding & grooming facilities.
The Veterinary services businesses can be further segmented into:
- General practice - consisting of Veterinary practices that offer consultations and associated diagnostics capabilities and general practice medical and surgical treatment options,
- Emergency Centres - providing full animal hospital facilities for after-hours care and treatment of sick pets,
- Specialist Centres - providing specialist Veterinary care including such specialities as medicine, surgery, animal behaviour, dermatology, cardiology, ophthalmology and dentistry in a full scale specialty animal hospital.
Greencross' focus on synergies and standardisation in this 'cottage' industry means that the businesses and its people develop a common culture and are dedicated to servicing the needs of the market as well as all other stakeholders, including shareholders.
Petbarn and Animates
Greencross Limited is Australasia’s leading specialty pet care retailer operating under the Petbarn brand in Australia and the Animates brand in New Zealand.
“Everything for Pets”
Greencross Limited offers a broad range of products and services to owners of all types of pets, including dogs, cats, fish, birds, reptiles and small animals, through its store network and online sales platform. At many locations, Petbarn and Animates provide grooming, dog wash facilities and pet adoptions which are support through the company’s relationship with RSPCA and Lort Smith Foundation. Petbarn has also established The Petbarn Foundation that supports charities focused on enriching the lives of pets and the people who love and need them.
Petbarn commenced operations in 1979, with Greencross Limited acquiring its interest in 2006. Since Greencross Limited’s acquisition of Petbarn and Animates, the business has grown both organically and through acquisitions to become Australasia’s leading specialty pet care retailer.
We believe that life is better with pets and recognize the unconditional love that pets bring to our everyday lives. We have dedicated themselves to serving pet passionate people and their pets. Pet parents will find everything they need for their pets at Petbarn and Animates – high quality food, animal pharmaceuticals, fun and boredom busting toys, kennels, hutches, runs & pet carriers, educational books, dog and cat grooming products, pet health products and supplements, pet shampoos and skin conditioners, and great advice from pet passionate staff.